TikTok Engagement Rate Benchmarks
What's a good engagement rate on TikTok? Compare average TikTok engagement rates across 19 industries, based on AI analysis of 51,440,200 posts.
Lifestyle & Daily Life
Day-to-day life, routines, and personal content
Entertainment & Pop Culture
Pop culture, celebrities, and entertainment content
Fashion & Outfit
Clothing, outfits, and style content
Sports
Sports, athletics, and competitive content
Food & Drinks
Recipes, restaurants, and food content
Society & Culture
Social commentary, culture, and current events
Comedy & Humor
Humor, jokes, and comedic content
Beauty & Skincare
Skincare, makeup, and beauty routines
Education & Learning
Educational content, tutorials, and learning
Animals & Pets
Pets, animals, and wildlife content
Fitness & Health
Workout routines, wellness, and health content
Automotive
Cars, vehicles, and automotive content
Technology
Tech, gadgets, and digital content
Art & Creativity
Art, design, and creative expression
TV & Film
Movies, TV shows, and video content
Travel & Adventure
Travel destinations and adventures
Family & Relationships
Family life, parenting, and relationships
Motivation & Self-Improvement
Motivational and self-improvement content
Scripted Drama
Scripted content and storytelling
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