TIKTOK BENCHMARKS 2026

Lifestyle & Daily Life

Day-to-day life, routines, and personal content. Based on analysis of 9,053,200 TikTok posts.

Key Performance Metrics

Benchmarks for Lifestyle & Daily Life content on TikTok. Use these metrics to compare your campaign performance against industry standards.

9.05%
Avg Engagement Rate
Likes + Comments / Views
8.00%
Median Engagement
50th percentile
842.9K
Avg Views Per Post
3.00% - 13.00%
Engagement Range
25th - 75th percentile

Key Insights

AI-generated analysis of Lifestyle & Daily Life performance on TikTok, powered by data from 9,053,200 posts.

1

Lifestyle & Daily Life content outperforms the platform average by 18%, making it one of the higher-engaging verticals on TikTok.

2

Engagement rates are relatively consistent across Lifestyle & Daily Life content, with most posts falling between 3.00% and 13.00%.

3

Peak engagement for Lifestyle & Daily Life occurs on Mondays around 11pm UTC. Consider scheduling your highest-value content during these windows.

4

Lifestyle & Daily Life content tends to achieve strong view counts (842.9K average), indicating high discoverability through TikTok's algorithm.

0-1%
0.0%
1-2%
10.0%
2-3%
8.4%
3-4%
7.6%
4-5%
6.8%
5-7%
12.2%
7-10%
15.3%
10%+
39.6%

Engagement Distribution

See how engagement rates are distributed across all Lifestyle & Daily Life posts. This helps you understand what "good" engagement looks like and set realistic goals for your campaigns.

Minority
Posts Under 3%
54.9%
Top Performers (7%+)

Top Performing Content

Examples of high-engagement Lifestyle & Daily Life posts on TikTok. These posts achieved exceptional engagement rates compared to the industry average.

I’ll say it again and again and again #ice
32.94% Engagement
#1

I’ll say it again and again and again #ice

222.5K
Views
72.7K
Likes
561
Comments
#christmas #NewMusic
0.92% Engagement
#2

#christmas #NewMusic

56.3K
Views
52.3K
Likes
53
Comments
Esta combinación de colores es perfecta 🌹  #unboxing #rogervivier #fashion #shoes #fyp
0.89% Engagement
#3

Esta combinación de colores es perfecta 🌹 #unboxing #rogervivier #fashion #shoes #fyp

112.3K
Views
100.3K
Likes
3
Comments
Sin nada más que pedir. 🥹❤️‍🩹 #fyp
0.72% Engagement
#4

Sin nada más que pedir. 🥹❤️‍🩹 #fyp

88.2K
Views
63.7K
Likes
31
Comments
Es una maldición 😢 #elultimodeseo #paratiiiiiiiiiiiiiiiiiiiiiiiiiiiiiii #amor #arrepentimiento #contentcreator
0.46% Engagement
#5

Es una maldición 😢 #elultimodeseo #paratiiiiiiiiiiiiiiiiiiiiiiiiiiiiiii #amor #arrepentimiento #contentcreator

54.3K
Views
25.4K
Likes
24
Comments
Please share and comment something to help boost this post for my pawpaw! 🥺🙏🐴 #horses #ranch #blackowned #smallbusiness #blankets
0.44% Engagement
#6

Please share and comment something to help boost this post for my pawpaw! 🥺🙏🐴 #horses #ranch #blackowned #smallbusiness #blankets

125.4K
Views
54.2K
Likes
1.7K
Comments

Best Times to Post

Discover when Lifestyle & Daily Life content performs best on TikTok. These patterns are based on engagement rates across thousands of posts.

Monday
Best Day for Engagement
11pm
Best Hour for Engagement

Engagement by Day

Mon
9.31%
Tue
9.05%
Wed
8.99%
Thu
9.01%
Fri
8.97%
Sat
8.97%
Sun
9.04%

Engagement by Hour (UTC)

12am
3am
6am
9am
12pm
3pm
6pm
9pm

Industry Comparison

See how Lifestyle & Daily Life stacks up against other verticals on TikTok. Understanding relative performance helps you set realistic expectations.

#4
Engagement Rank
of 19 industries
+18%
vs Platform Avg
7.67% average

All Industries by Engagement

1
Motivation9.87%
2
Fashion9.75%
3
Entertainment9.36%
4
Lifestyle9.05%
5
Travel8.75%
6
Comedy8.64%
7
Animals8.00%
8
TV/Film7.92%
9
Automotive7.87%
10
Fitness & Health7.35%
11
Sports7.24%
12
Art7.23%
13
Society7.20%
14
Beauty7.10%
15
Family6.86%
16
Drama6.83%
17
Education5.84%
18
Food & Drinks5.49%
19
Technology5.44%

Frequently Asked Questions

Common questions about Lifestyle & Daily Life TikTok benchmarks and how to use them for your campaigns.

Our Methodology

These benchmarks are based on AI-powered analysis of 9,053,200 TikTok posts in the Lifestyle & Daily Life category. Our proprietary machine learning models analyze video content, captions, and engagement patterns to categorize posts and calculate performance metrics.

9,053,200
Posts Analyzed
500K+
Total AI-Tagged Posts
1B+
Creators Tracked
Last updated: January 15, 2026

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