TIKTOK BENCHMARKS 2026

Automotive

Cars, vehicles, and automotive content. Based on analysis of 1,018,300 TikTok posts.

Key Performance Metrics

Benchmarks for Automotive content on TikTok. Use these metrics to compare your campaign performance against industry standards.

7.87%
Avg Engagement Rate
Likes + Comments / Views
5.00%
Median Engagement
50th percentile
800.1K
Avg Views Per Post
2.00% - 13.00%
Engagement Range
25th - 75th percentile

Key Insights

AI-generated analysis of Automotive performance on TikTok, powered by data from 1,018,300 posts.

1

Automotive engagement rates align closely with the platform average, indicating a mature and competitive content category.

2

This vertical has high variability in engagement (2.00% to 13.00%), meaning content quality and strategy significantly impact performance.

3

Peak engagement for Automotive occurs on Fridays around 4am UTC. Consider scheduling your highest-value content during these windows.

4

Automotive content tends to achieve strong view counts (800.1K average), indicating high discoverability through TikTok's algorithm.

0-1%
0.0%
1-2%
18.3%
2-3%
12.2%
3-4%
8.7%
4-5%
6.6%
5-7%
10.5%
7-10%
11.0%
10%+
32.7%

Engagement Distribution

See how engagement rates are distributed across all Automotive posts. This helps you understand what "good" engagement looks like and set realistic goals for your campaigns.

Minority
Posts Under 3%
43.8%
Top Performers (7%+)

Top Performing Content

Examples of high-engagement Automotive posts on TikTok. These posts achieved exceptional engagement rates compared to the industry average.

#yohoatthehelm #fireman #firemenoftiktok
0.41% Engagement
#1

#yohoatthehelm #fireman #firemenoftiktok

132.2K
Views
55.2K
Likes
21
Comments
December 5th 2025 Level 5 😂
0.40% Engagement
#2

December 5th 2025 Level 5 😂

50.1K
Views
20.1K
Likes
76
Comments
yup
0.40% Engagement
#3

yup

684.1K
Views
278.7K
Likes
562
Comments
An exclusive behind-the-scenes look at #Jungkook’s #CalvinKlein campaign. Click the link in bio for more photos.
0.37% Engagement
#4

An exclusive behind-the-scenes look at #Jungkook’s #CalvinKlein campaign. Click the link in bio for more photos.

2.0M
Views
746.5K
Likes
2.9K
Comments
You weren’t wrong🤭 @elite.brown
0.37% Engagement
#5

You weren’t wrong🤭 @elite.brown

158.8K
Views
58.5K
Likes
1.3K
Comments
#fypシ #viralvideo
0.35% Engagement
#6

#fypシ #viralvideo

219.8K
Views
78.7K
Likes
380
Comments

Best Times to Post

Discover when Automotive content performs best on TikTok. These patterns are based on engagement rates across thousands of posts.

Friday
Best Day for Engagement
4am
Best Hour for Engagement

Engagement by Day

Mon
7.87%
Tue
7.84%
Wed
7.75%
Thu
7.56%
Fri
8.24%
Sat
7.93%
Sun
7.86%

Engagement by Hour (UTC)

12am
3am
6am
9am
12pm
3pm
6pm
9pm

Industry Comparison

See how Automotive stacks up against other verticals on TikTok. Understanding relative performance helps you set realistic expectations.

#9
Engagement Rank
of 19 industries
+3%
vs Platform Avg
7.67% average

All Industries by Engagement

1
Motivation9.87%
2
Fashion9.75%
3
Entertainment9.36%
4
Lifestyle9.05%
5
Travel8.75%
6
Comedy8.64%
7
Animals8.00%
8
TV/Film7.92%
9
Automotive7.87%
10
Fitness & Health7.35%
11
Sports7.24%
12
Art7.23%
13
Society7.20%
14
Beauty7.10%
15
Family6.86%
16
Drama6.83%
17
Education5.84%
18
Food & Drinks5.49%
19
Technology5.44%

Frequently Asked Questions

Common questions about Automotive TikTok benchmarks and how to use them for your campaigns.

Our Methodology

These benchmarks are based on AI-powered analysis of 1,018,300 TikTok posts in the Automotive category. Our proprietary machine learning models analyze video content, captions, and engagement patterns to categorize posts and calculate performance metrics.

1,018,300
Posts Analyzed
500K+
Total AI-Tagged Posts
1B+
Creators Tracked
Last updated: January 15, 2026

Get Custom Benchmarks for Your Brand

Access personalized industry insights, competitor analysis, and real-time performance tracking with Kyra's enterprise platform.