TIKTOK BENCHMARKS 2026

Sports

Sports, athletics, and competitive content. Based on analysis of 2,569,400 TikTok posts.

Key Performance Metrics

Benchmarks for Sports content on TikTok. Use these metrics to compare your campaign performance against industry standards.

7.24%
Avg Engagement Rate
Likes + Comments / Views
6.00%
Median Engagement
50th percentile
800.0K
Avg Views Per Post
3.00% - 10.00%
Engagement Range
25th - 75th percentile

Key Insights

AI-generated analysis of Sports performance on TikTok, powered by data from 2,569,400 posts.

1

Sports engagement rates align closely with the platform average, indicating a mature and competitive content category.

2

Engagement rates are relatively consistent across Sports content, with most posts falling between 3.00% and 10.00%.

3

Peak engagement for Sports occurs on Sundays around 11pm UTC. Consider scheduling your highest-value content during these windows.

4

Sports content tends to achieve strong view counts (800.0K average), indicating high discoverability through TikTok's algorithm.

0-1%
0.0%
1-2%
11.5%
2-3%
10.3%
3-4%
9.0%
4-5%
8.0%
5-7%
14.8%
7-10%
17.1%
10%+
29.2%

Engagement Distribution

See how engagement rates are distributed across all Sports posts. This helps you understand what "good" engagement looks like and set realistic goals for your campaigns.

Minority
Posts Under 3%
46.3%
Top Performers (7%+)

Top Performing Content

Examples of high-engagement Sports posts on TikTok. These posts achieved exceptional engagement rates compared to the industry average.

how far are you making it? 🤔  #Bike #BikeTok #RedBullStalenRos #RedBull #GivesYouWiiings
1.84% Engagement
#1

how far are you making it? 🤔 #Bike #BikeTok #RedBullStalenRos #RedBull #GivesYouWiiings

785.9K
Views
14.4K
Likes
103
Comments
max version coming next #paytonking #measleybrothers #edit #charlixcx #xyzbca
0.38% Engagement
#2

max version coming next #paytonking #measleybrothers #edit #charlixcx #xyzbca

222.8K
Views
85.9K
Likes
318
Comments
Sfx practice #animeedit #amv #animeedits #animeedit #sfx
0.36% Engagement
#3

Sfx practice #animeedit #amv #animeedits #animeedit #sfx

145.6K
Views
52.7K
Likes
353
Comments
#kinglou #tiktoksenegal🇸🇳 #tiktokgambia🇬🇲 #barcelona #martin
0.35% Engagement
#4

#kinglou #tiktoksenegal🇸🇳 #tiktokgambia🇬🇲 #barcelona #martin

65.2K
Views
21.8K
Likes
1.3K
Comments
I addicted to this show now omg #heatedrivalry #ilyarozanov #shanehollander #roselandry #sophienelisse
0.35% Engagement
#5

I addicted to this show now omg #heatedrivalry #ilyarozanov #shanehollander #roselandry #sophienelisse

693.3K
Views
247.2K
Likes
488
Comments
we ALL never leaving that cottage #heatedrivalry #heatedrivalryedit #lanadelrey #shanehollander #ilyarozanov heated rivalry edit final episode cottage
0.33% Engagement
#6

we ALL never leaving that cottage #heatedrivalry #heatedrivalryedit #lanadelrey #shanehollander #ilyarozanov heated rivalry edit final episode cottage

261.1K
Views
85.9K
Likes
407
Comments

Best Times to Post

Discover when Sports content performs best on TikTok. These patterns are based on engagement rates across thousands of posts.

Sunday
Best Day for Engagement
11pm
Best Hour for Engagement

Engagement by Day

Mon
7.18%
Tue
7.25%
Wed
7.09%
Thu
7.03%
Fri
7.03%
Sat
7.27%
Sun
7.67%

Engagement by Hour (UTC)

12am
3am
6am
9am
12pm
3pm
6pm
9pm

Industry Comparison

See how Sports stacks up against other verticals on TikTok. Understanding relative performance helps you set realistic expectations.

#11
Engagement Rank
of 19 industries
-6%
vs Platform Avg
7.67% average

All Industries by Engagement

1
Motivation9.87%
2
Fashion9.75%
3
Entertainment9.36%
4
Lifestyle9.05%
5
Travel8.75%
6
Comedy8.64%
7
Animals8.00%
8
TV/Film7.92%
9
Automotive7.87%
10
Fitness & Health7.35%
11
Sports7.24%
12
Art7.23%
13
Society7.20%
14
Beauty7.10%
15
Family6.86%
16
Drama6.83%
17
Education5.84%
18
Food & Drinks5.49%
19
Technology5.44%

Frequently Asked Questions

Common questions about Sports TikTok benchmarks and how to use them for your campaigns.

Our Methodology

These benchmarks are based on AI-powered analysis of 2,569,400 TikTok posts in the Sports category. Our proprietary machine learning models analyze video content, captions, and engagement patterns to categorize posts and calculate performance metrics.

2,569,400
Posts Analyzed
500K+
Total AI-Tagged Posts
1B+
Creators Tracked
Last updated: January 15, 2026

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