TIKTOK BENCHMARKS 2026

Society & Culture

Social commentary, culture, and current events. Based on analysis of 2,471,800 TikTok posts.

Key Performance Metrics

Benchmarks for Society & Culture content on TikTok. Use these metrics to compare your campaign performance against industry standards.

7.20%
Avg Engagement Rate
Likes + Comments / Views
5.00%
Median Engagement
50th percentile
842.1K
Avg Views Per Post
2.00% - 10.00%
Engagement Range
25th - 75th percentile

Key Insights

AI-generated analysis of Society & Culture performance on TikTok, powered by data from 2,471,800 posts.

1

Society & Culture engagement rates align closely with the platform average, indicating a mature and competitive content category.

2

Engagement rates are relatively consistent across Society & Culture content, with most posts falling between 2.00% and 10.00%.

3

Peak engagement for Society & Culture occurs on Wednesdays around 11pm UTC. Consider scheduling your highest-value content during these windows.

4

Society & Culture content tends to achieve strong view counts (842.1K average), indicating high discoverability through TikTok's algorithm.

0-1%
0.0%
1-2%
13.7%
2-3%
12.1%
3-4%
10.6%
4-5%
8.7%
5-7%
13.5%
7-10%
14.0%
10%+
27.4%

Engagement Distribution

See how engagement rates are distributed across all Society & Culture posts. This helps you understand what "good" engagement looks like and set realistic goals for your campaigns.

Minority
Posts Under 3%
41.4%
Top Performers (7%+)

Top Performing Content

Examples of high-engagement Society & Culture posts on TikTok. These posts achieved exceptional engagement rates compared to the industry average.

White people, listen up and share this with someone who doesn’t seem to understand.
0.46% Engagement
#1

White people, listen up and share this with someone who doesn’t seem to understand.

929.5K
Views
426.8K
Likes
2.9K
Comments
2025's Best Halloween Costumes For Adults
0.45% Engagement
#2

2025's Best Halloween Costumes For Adults

65.5K
Views
27.4K
Likes
2.3K
Comments
@Basel Khalil Emergency Flashlight for emergencies  #emergencykit #flashlights #fyp
0.44% Engagement
#3

@Basel Khalil Emergency Flashlight for emergencies #emergencykit #flashlights #fyp

62.4K
Views
25.3K
Likes
2.4K
Comments
TikTok video thumbnail
0.44% Engagement
#4

No description available

50.7K
Views
20.2K
Likes
2.5K
Comments
I've Been dying to experience the 31 evermore lagoon pool ever since I saw it from my plane window last year and my dreams finally came true.best pool in Orlando hands down. #orlandoflorida #traveltik
0.43% Engagement
#5

I've Been dying to experience the 31 evermore lagoon pool ever since I saw it from my plane window last year and my dreams finally came true.best pool in Orlando hands down. #orlandoflorida #traveltik

100.9K
Views
38.9K
Likes
5.1K
Comments
ABOLISH 🧊 NOW! #abolishice #minneapolis
0.43% Engagement
#6

ABOLISH 🧊 NOW! #abolishice #minneapolis

319.2K
Views
138.9K
Likes
1.5K
Comments

Best Times to Post

Discover when Society & Culture content performs best on TikTok. These patterns are based on engagement rates across thousands of posts.

Wednesday
Best Day for Engagement
11pm
Best Hour for Engagement

Engagement by Day

Mon
7.25%
Tue
7.18%
Wed
7.36%
Thu
7.27%
Fri
7.16%
Sat
6.91%
Sun
7.27%

Engagement by Hour (UTC)

12am
3am
6am
9am
12pm
3pm
6pm
9pm

Industry Comparison

See how Society & Culture stacks up against other verticals on TikTok. Understanding relative performance helps you set realistic expectations.

#13
Engagement Rank
of 19 industries
-6%
vs Platform Avg
7.67% average

All Industries by Engagement

1
Motivation9.87%
2
Fashion9.75%
3
Entertainment9.36%
4
Lifestyle9.05%
5
Travel8.75%
6
Comedy8.64%
7
Animals8.00%
8
TV/Film7.92%
9
Automotive7.87%
10
Fitness & Health7.35%
11
Sports7.24%
12
Art7.23%
13
Society7.20%
14
Beauty7.10%
15
Family6.86%
16
Drama6.83%
17
Education5.84%
18
Food & Drinks5.49%
19
Technology5.44%

Frequently Asked Questions

Common questions about Society & Culture TikTok benchmarks and how to use them for your campaigns.

Our Methodology

These benchmarks are based on AI-powered analysis of 2,471,800 TikTok posts in the Society & Culture category. Our proprietary machine learning models analyze video content, captions, and engagement patterns to categorize posts and calculate performance metrics.

2,471,800
Posts Analyzed
500K+
Total AI-Tagged Posts
1B+
Creators Tracked
Last updated: January 15, 2026

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