TIKTOK BENCHMARKS 2026

Fitness & Health

Workout routines, wellness, and health content. Based on analysis of 1,051,200 TikTok posts.

Key Performance Metrics

Benchmarks for Fitness & Health content on TikTok. Use these metrics to compare your campaign performance against industry standards.

7.35%
Avg Engagement Rate
Likes + Comments / Views
5.00%
Median Engagement
50th percentile
704.9K
Avg Views Per Post
2.00% - 11.00%
Engagement Range
25th - 75th percentile

Key Insights

AI-generated analysis of Fitness & Health performance on TikTok, powered by data from 1,051,200 posts.

1

Fitness & Health engagement rates align closely with the platform average, indicating a mature and competitive content category.

2

Engagement rates are relatively consistent across Fitness & Health content, with most posts falling between 2.00% and 11.00%.

3

Peak engagement for Fitness & Health occurs on Thursdays around 7pm UTC. Consider scheduling your highest-value content during these windows.

4

Fitness & Health content tends to achieve strong view counts (704.9K average), indicating high discoverability through TikTok's algorithm.

0-1%
0.0%
1-2%
14.0%
2-3%
12.2%
3-4%
9.5%
4-5%
8.3%
5-7%
12.8%
7-10%
13.9%
10%+
29.2%

Engagement Distribution

See how engagement rates are distributed across all Fitness & Health posts. This helps you understand what "good" engagement looks like and set realistic goals for your campaigns.

Minority
Posts Under 3%
43.1%
Top Performers (7%+)

Top Performing Content

Examples of high-engagement Fitness & Health posts on TikTok. These posts achieved exceptional engagement rates compared to the industry average.

the day i’ve been manifesting!! #pregnancy #Vlog #pregnantlife #vbac
9.15% Engagement
#1

the day i’ve been manifesting!! #pregnancy #Vlog #pregnantlife #vbac

205.7K
Views
18.3K
Likes
571
Comments
Back home
0.39% Engagement
#2

Back home

79.2K
Views
30.8K
Likes
187
Comments
TikTok video thumbnail
0.36% Engagement
#3

No description available

301.7K
Views
99.8K
Likes
11.0K
Comments
Stay hybrid #fyp #foryou #hybridathlete
0.35% Engagement
#4

Stay hybrid #fyp #foryou #hybridathlete

152.6K
Views
53.7K
Likes
190
Comments
TikTok video thumbnail
0.34% Engagement
#5

No description available

226.6K
Views
79.0K
Likes
323
Comments
Idk if you’re ready for this one
0.34% Engagement
#6

Idk if you’re ready for this one

146.1K
Views
49.6K
Likes
319
Comments

Best Times to Post

Discover when Fitness & Health content performs best on TikTok. These patterns are based on engagement rates across thousands of posts.

Thursday
Best Day for Engagement
7pm
Best Hour for Engagement

Engagement by Day

Mon
7.47%
Tue
7.39%
Wed
7.31%
Thu
8.06%
Fri
6.86%
Sat
7.11%
Sun
7.14%

Engagement by Hour (UTC)

12am
3am
6am
9am
12pm
3pm
6pm
9pm

Industry Comparison

See how Fitness & Health stacks up against other verticals on TikTok. Understanding relative performance helps you set realistic expectations.

#10
Engagement Rank
of 19 industries
-4%
vs Platform Avg
7.67% average

All Industries by Engagement

1
Motivation9.87%
2
Fashion9.75%
3
Entertainment9.36%
4
Lifestyle9.05%
5
Travel8.75%
6
Comedy8.64%
7
Animals8.00%
8
TV/Film7.92%
9
Automotive7.87%
10
Fitness & Health7.35%
11
Sports7.24%
12
Art7.23%
13
Society7.20%
14
Beauty7.10%
15
Family6.86%
16
Drama6.83%
17
Education5.84%
18
Food & Drinks5.49%
19
Technology5.44%

Frequently Asked Questions

Common questions about Fitness & Health TikTok benchmarks and how to use them for your campaigns.

Our Methodology

These benchmarks are based on AI-powered analysis of 1,051,200 TikTok posts in the Fitness & Health category. Our proprietary machine learning models analyze video content, captions, and engagement patterns to categorize posts and calculate performance metrics.

1,051,200
Posts Analyzed
500K+
Total AI-Tagged Posts
1B+
Creators Tracked
Last updated: January 15, 2026

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