Food & Drinks
Recipes, restaurants, and food content. Based on analysis of 2,418,400 TikTok posts.
Key Performance Metrics
Benchmarks for Food & Drinks content on TikTok. Use these metrics to compare your campaign performance against industry standards.
Key Insights
AI-generated analysis of Food & Drinks performance on TikTok, powered by data from 2,418,400 posts.
Food & Drinks content typically sees 28% lower engagement than the platform average. Quality content stands out even more in this vertical.
Engagement rates are relatively consistent across Food & Drinks content, with most posts falling between 2.00% and 8.00%.
Peak engagement for Food & Drinks occurs on Sundays around 9pm UTC. Consider scheduling your highest-value content during these windows.
Food & Drinks content tends to achieve strong view counts (918.4K average), indicating high discoverability through TikTok's algorithm.
Engagement Distribution
See how engagement rates are distributed across all Food & Drinks posts. This helps you understand what "good" engagement looks like and set realistic goals for your campaigns.
Top Performing Content
Examples of high-engagement Food & Drinks posts on TikTok. These posts achieved exceptional engagement rates compared to the industry average.
Replying to @h8t91 anyways red 40 mukbang
The perfect recipe for the holidays. Maple bourbon smoked cream cheese with a jalapeno bacon jam. Sweet, savory, smokey and so good! #grillinwithdad #Recipe #tasty #Foodie
It has been a year this month when I started my chemo treatments! Please look around at my page with all my videos with my beginnings, chemo treatments, family ect. Thank you all for continually follo
#jungkook #jk #live #weverse jk live en Weverse
I wanted to be your weekday lover
#nyc #fyp
Best Times to Post
Discover when Food & Drinks content performs best on TikTok. These patterns are based on engagement rates across thousands of posts.
Engagement by Day
Engagement by Hour (UTC)
Industry Comparison
See how Food & Drinks stacks up against other verticals on TikTok. Understanding relative performance helps you set realistic expectations.
All Industries by Engagement
Frequently Asked Questions
Common questions about Food & Drinks TikTok benchmarks and how to use them for your campaigns.
Our Methodology
These benchmarks are based on AI-powered analysis of 2,418,400 TikTok posts in the Food & Drinks category. Our proprietary machine learning models analyze video content, captions, and engagement patterns to categorize posts and calculate performance metrics.
Related Industries
Explore benchmarks for industries related to Food & Drinks. Understanding cross-vertical performance can help inform your content strategy.
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