TIKTOK BENCHMARKS 2026

Entertainment & Pop Culture

Pop culture, celebrities, and entertainment content. Based on analysis of 7,803,900 TikTok posts.

Key Performance Metrics

Benchmarks for Entertainment & Pop Culture content on TikTok. Use these metrics to compare your campaign performance against industry standards.

9.36%
Avg Engagement Rate
Likes + Comments / Views
8.00%
Median Engagement
50th percentile
686.6K
Avg Views Per Post
4.00% - 13.00%
Engagement Range
25th - 75th percentile

Key Insights

AI-generated analysis of Entertainment & Pop Culture performance on TikTok, powered by data from 7,803,900 posts.

1

Entertainment & Pop Culture content outperforms the platform average by 22%, making it one of the higher-engaging verticals on TikTok.

2

Engagement rates are relatively consistent across Entertainment & Pop Culture content, with most posts falling between 4.00% and 13.00%.

3

Peak engagement for Entertainment & Pop Culture occurs on Wednesdays around 5am UTC. Consider scheduling your highest-value content during these windows.

4

Entertainment & Pop Culture content tends to achieve strong view counts (686.6K average), indicating high discoverability through TikTok's algorithm.

0-1%
0.0%
1-2%
7.3%
2-3%
7.2%
3-4%
7.4%
4-5%
7.2%
5-7%
13.7%
7-10%
16.5%
10%+
40.7%

Engagement Distribution

See how engagement rates are distributed across all Entertainment & Pop Culture posts. This helps you understand what "good" engagement looks like and set realistic goals for your campaigns.

Minority
Posts Under 3%
57.2%
Top Performers (7%+)

Top Performing Content

Examples of high-engagement Entertainment & Pop Culture posts on TikTok. These posts achieved exceptional engagement rates compared to the industry average.

the cherry on top 🎸 #guitar #steveharrington #funny #viraltiktok #foryoupage
19.29% Engagement
#1

the cherry on top 🎸 #guitar #steveharrington #funny #viraltiktok #foryoupage

3.7M
Views
716.9K
Likes
1.2K
Comments
The worst video games I played in 2025 #Gaming #mindseye #switch2 #blackops7 #cod
5.09% Engagement
#2

The worst video games I played in 2025 #Gaming #mindseye #switch2 #blackops7 #cod

110.2K
Views
5.5K
Likes
137
Comments
we not like you
0.54% Engagement
#3

we not like you

132.6K
Views
72.7K
Likes
1
Comments
#Shahsoo ✨️✨️🌸
0.50% Engagement
#4

#Shahsoo ✨️✨️🌸

419.6K
Views
209.9K
Likes
0
Comments
#creatorsearchinsights  Ep17/American vs Africa 😂😂😂
0.49% Engagement
#5

#creatorsearchinsights Ep17/American vs Africa 😂😂😂

128.2K
Views
62.8K
Likes
74
Comments
Need 1M Like #fyp #foryou #Comedy #baapbeta #foryoupage❤️❤️ @Problematic💥 @QAISAR ABBAS 🇪🇺🌍🇵🇰 @Gulfraz Ali @Sid Mr. Rapper🔥
0.48% Engagement
#6

Need 1M Like #fyp #foryou #Comedy #baapbeta #foryoupage❤️❤️ @Problematic💥 @QAISAR ABBAS 🇪🇺🌍🇵🇰 @Gulfraz Ali @Sid Mr. Rapper🔥

164.3K
Views
71.4K
Likes
8.3K
Comments

Best Times to Post

Discover when Entertainment & Pop Culture content performs best on TikTok. These patterns are based on engagement rates across thousands of posts.

Wednesday
Best Day for Engagement
5am
Best Hour for Engagement

Engagement by Day

Mon
9.44%
Tue
9.27%
Wed
9.58%
Thu
9.21%
Fri
9.31%
Sat
9.13%
Sun
9.57%

Engagement by Hour (UTC)

12am
3am
6am
9am
12pm
3pm
6pm
9pm

Industry Comparison

See how Entertainment & Pop Culture stacks up against other verticals on TikTok. Understanding relative performance helps you set realistic expectations.

#3
Engagement Rank
of 19 industries
+22%
vs Platform Avg
7.67% average

All Industries by Engagement

1
Motivation9.87%
2
Fashion9.75%
3
Entertainment9.36%
4
Lifestyle9.05%
5
Travel8.75%
6
Comedy8.64%
7
Animals8.00%
8
TV/Film7.92%
9
Automotive7.87%
10
Fitness & Health7.35%
11
Sports7.24%
12
Art7.23%
13
Society7.20%
14
Beauty7.10%
15
Family6.86%
16
Drama6.83%
17
Education5.84%
18
Food & Drinks5.49%
19
Technology5.44%

Frequently Asked Questions

Common questions about Entertainment & Pop Culture TikTok benchmarks and how to use them for your campaigns.

Our Methodology

These benchmarks are based on AI-powered analysis of 7,803,900 TikTok posts in the Entertainment & Pop Culture category. Our proprietary machine learning models analyze video content, captions, and engagement patterns to categorize posts and calculate performance metrics.

7,803,900
Posts Analyzed
500K+
Total AI-Tagged Posts
1B+
Creators Tracked
Last updated: January 15, 2026

Related Industries

Explore benchmarks for industries related to Entertainment & Pop Culture. Understanding cross-vertical performance can help inform your content strategy.

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