TIKTOK BENCHMARKS 2026

TV & Film

Movies, TV shows, and video content. Based on analysis of 872,100 TikTok posts.

Key Performance Metrics

Benchmarks for TV & Film content on TikTok. Use these metrics to compare your campaign performance against industry standards.

7.92%
Avg Engagement Rate
Likes + Comments / Views
6.00%
Median Engagement
50th percentile
953.9K
Avg Views Per Post
3.00% - 11.00%
Engagement Range
25th - 75th percentile

Key Insights

AI-generated analysis of TV & Film performance on TikTok, powered by data from 872,100 posts.

1

TV & Film engagement rates align closely with the platform average, indicating a mature and competitive content category.

2

Engagement rates are relatively consistent across TV & Film content, with most posts falling between 3.00% and 11.00%.

3

Peak engagement for TV & Film occurs on Sundays around 9pm UTC. Consider scheduling your highest-value content during these windows.

4

TV & Film content tends to achieve strong view counts (953.9K average), indicating high discoverability through TikTok's algorithm.

0-1%
0.0%
1-2%
11.5%
2-3%
10.2%
3-4%
9.8%
4-5%
9.5%
5-7%
14.3%
7-10%
13.7%
10%+
31.0%

Engagement Distribution

See how engagement rates are distributed across all TV & Film posts. This helps you understand what "good" engagement looks like and set realistic goals for your campaigns.

Minority
Posts Under 3%
44.7%
Top Performers (7%+)

Top Performing Content

Examples of high-engagement TV & Film posts on TikTok. These posts achieved exceptional engagement rates compared to the industry average.

#leejunho #이준호 #typhoonfamily #kingtheland #theredsleeve
0.50% Engagement
#1

#leejunho #이준호 #typhoonfamily #kingtheland #theredsleeve

94.4K
Views
47.5K
Likes
58
Comments
Og Naruto X Candy Rain #naruto #narutoedit #anime #animedit #fyp
0.49% Engagement
#2

Og Naruto X Candy Rain #naruto #narutoedit #anime #animedit #fyp

115.2K
Views
56.3K
Likes
234
Comments
#HUDSONWILLIAMS | He knows about the boy aquarium guys #heatedrivalry #shanehollander #ilyarozanov #connorstorrie  scp faepacks
0.43% Engagement
#3

#HUDSONWILLIAMS | He knows about the boy aquarium guys #heatedrivalry #shanehollander #ilyarozanov #connorstorrie scp faepacks

221.8K
Views
96.2K
Likes
335
Comments
🥹🥹 #straykids #dominATE #fyp #encore #stay
0.39% Engagement
#4

🥹🥹 #straykids #dominATE #fyp #encore #stay

231.7K
Views
90.1K
Likes
383
Comments
What a match 🤩Thank you for your support @RAZ_SHAH_🇺🇸+🇵🇰 #Viral #live #frp
0.38% Engagement
#5

What a match 🤩Thank you for your support @RAZ_SHAH_🇺🇸+🇵🇰 #Viral #live #frp

59.5K
Views
22.6K
Likes
59
Comments
[#BKDK / #DKBK] 𝜗𝜚˚: the light is still GREEN?? the concept of yearning katsuki and his green light… starting the new year strong with them and thinking abt how pretty katsuki pictures izuku in his
0.38% Engagement
#6

[#BKDK / #DKBK] 𝜗𝜚˚: the light is still GREEN?? the concept of yearning katsuki and his green light… starting the new year strong with them and thinking abt how pretty katsuki pictures izuku in his

111.7K
Views
42.7K
Likes
250
Comments

Best Times to Post

Discover when TV & Film content performs best on TikTok. These patterns are based on engagement rates across thousands of posts.

Sunday
Best Day for Engagement
9pm
Best Hour for Engagement

Engagement by Day

Mon
7.69%
Tue
7.68%
Wed
7.52%
Thu
8.28%
Fri
7.77%
Sat
8.32%
Sun
8.34%

Engagement by Hour (UTC)

12am
3am
6am
9am
12pm
3pm
6pm
9pm

Industry Comparison

See how TV & Film stacks up against other verticals on TikTok. Understanding relative performance helps you set realistic expectations.

#8
Engagement Rank
of 19 industries
+3%
vs Platform Avg
7.67% average

All Industries by Engagement

1
Motivation9.87%
2
Fashion9.75%
3
Entertainment9.36%
4
Lifestyle9.05%
5
Travel8.75%
6
Comedy8.64%
7
Animals8.00%
8
TV/Film7.92%
9
Automotive7.87%
10
Fitness & Health7.35%
11
Sports7.24%
12
Art7.23%
13
Society7.20%
14
Beauty7.10%
15
Family6.86%
16
Drama6.83%
17
Education5.84%
18
Food & Drinks5.49%
19
Technology5.44%

Frequently Asked Questions

Common questions about TV & Film TikTok benchmarks and how to use them for your campaigns.

Our Methodology

These benchmarks are based on AI-powered analysis of 872,100 TikTok posts in the TV & Film category. Our proprietary machine learning models analyze video content, captions, and engagement patterns to categorize posts and calculate performance metrics.

872,100
Posts Analyzed
500K+
Total AI-Tagged Posts
1B+
Creators Tracked
Last updated: January 15, 2026

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