TIKTOK BENCHMARKS 2026

Travel & Adventure

Travel destinations and adventures. Based on analysis of 600,800 TikTok posts.

Key Performance Metrics

Benchmarks for Travel & Adventure content on TikTok. Use these metrics to compare your campaign performance against industry standards.

8.75%
Avg Engagement Rate
Likes + Comments / Views
6.00%
Median Engagement
50th percentile
831.2K
Avg Views Per Post
3.00% - 12.00%
Engagement Range
25th - 75th percentile

Key Insights

AI-generated analysis of Travel & Adventure performance on TikTok, powered by data from 600,800 posts.

1

Travel & Adventure content outperforms the platform average by 14%, making it one of the higher-engaging verticals on TikTok.

2

Engagement rates are relatively consistent across Travel & Adventure content, with most posts falling between 3.00% and 12.00%.

3

Peak engagement for Travel & Adventure occurs on Wednesdays around 3am UTC. Consider scheduling your highest-value content during these windows.

4

Travel & Adventure content tends to achieve strong view counts (831.2K average), indicating high discoverability through TikTok's algorithm.

0-1%
0.0%
1-2%
11.0%
2-3%
10.6%
3-4%
7.7%
4-5%
7.4%
5-7%
13.9%
7-10%
16.3%
10%+
33.1%

Engagement Distribution

See how engagement rates are distributed across all Travel & Adventure posts. This helps you understand what "good" engagement looks like and set realistic goals for your campaigns.

Minority
Posts Under 3%
49.4%
Top Performers (7%+)

Top Performing Content

Examples of high-engagement Travel & Adventure posts on TikTok. These posts achieved exceptional engagement rates compared to the industry average.

PACK WITH ME FOR CHICAGO🌃 (PT. 3) 5:30-9:30 PM 🫩
18.06% Engagement
#1

PACK WITH ME FOR CHICAGO🌃 (PT. 3) 5:30-9:30 PM 🫩

377.6K
Views
67.9K
Likes
352
Comments
made it back to Iowa ✈️ felt brave enough to travel wkth 2 under 2 for Christmas 🥲🎄  #momsoftiktok #travelwithme #vlog #travelvlog #vlogmas
14.93% Engagement
#2

made it back to Iowa ✈️ felt brave enough to travel wkth 2 under 2 for Christmas 🥲🎄 #momsoftiktok #travelwithme #vlog #travelvlog #vlogmas

275.0K
Views
41.1K
Likes
26
Comments
11 years?!?!? #nyc #empirestatebuilding #newyork #onedirection #1d
0.36% Engagement
#3

11 years?!?!? #nyc #empirestatebuilding #newyork #onedirection #1d

145.0K
Views
52.9K
Likes
326
Comments
#fyp #fouryou  #tikt
0.35% Engagement
#4

#fyp #fouryou #tikt

51.8K
Views
18.1K
Likes
108
Comments
TikTok video thumbnail
0.34% Engagement
#5

No description available

112.3K
Views
34.4K
Likes
4.1K
Comments
Creator: A History of Ghosts #fyp #FDT #foryoupage
0.33% Engagement
#6

Creator: A History of Ghosts #fyp #FDT #foryoupage

423.3K
Views
140.3K
Likes
1.4K
Comments

Best Times to Post

Discover when Travel & Adventure content performs best on TikTok. These patterns are based on engagement rates across thousands of posts.

Wednesday
Best Day for Engagement
3am
Best Hour for Engagement

Engagement by Day

Mon
8.01%
Tue
8.29%
Wed
10.27%
Thu
7.78%
Fri
10.15%
Sat
8.16%
Sun
8.59%

Engagement by Hour (UTC)

12am
3am
6am
9am
12pm
3pm
6pm
9pm

Industry Comparison

See how Travel & Adventure stacks up against other verticals on TikTok. Understanding relative performance helps you set realistic expectations.

#5
Engagement Rank
of 19 industries
+14%
vs Platform Avg
7.67% average

All Industries by Engagement

1
Motivation9.87%
2
Fashion9.75%
3
Entertainment9.36%
4
Lifestyle9.05%
5
Travel8.75%
6
Comedy8.64%
7
Animals8.00%
8
TV/Film7.92%
9
Automotive7.87%
10
Fitness & Health7.35%
11
Sports7.24%
12
Art7.23%
13
Society7.20%
14
Beauty7.10%
15
Family6.86%
16
Drama6.83%
17
Education5.84%
18
Food & Drinks5.49%
19
Technology5.44%

Frequently Asked Questions

Common questions about Travel & Adventure TikTok benchmarks and how to use them for your campaigns.

Our Methodology

These benchmarks are based on AI-powered analysis of 600,800 TikTok posts in the Travel & Adventure category. Our proprietary machine learning models analyze video content, captions, and engagement patterns to categorize posts and calculate performance metrics.

600,800
Posts Analyzed
500K+
Total AI-Tagged Posts
1B+
Creators Tracked
Last updated: January 15, 2026

Get Custom Benchmarks for Your Brand

Access personalized industry insights, competitor analysis, and real-time performance tracking with Kyra's enterprise platform.