TIKTOK BENCHMARKS 2026

Travel & Adventure

Travel destinations and adventures. Based on analysis of 688,000 TikTok posts.

Average TikTok Engagement Rate

What's a good engagement rate on TikTok for Travel & Adventure? Use these benchmarks to compare your campaign performance against industry standards.

8.84%
Avg Engagement Rate
Likes + Comments / Views
7.00%
Median Engagement
50th percentile
811.5K
Avg Views Per Post
3.00% - 12.00%
Engagement Range
25th - 75th percentile

Key Insights

AI-generated analysis of Travel & Adventure performance on TikTok, powered by data from 688,000 posts.

1

Travel & Adventure content outperforms the platform average by 13%, making it one of the higher-engaging verticals on TikTok.

2

Engagement rates are relatively consistent across Travel & Adventure content, with most posts falling between 3.00% and 12.00%.

3

Peak engagement for Travel & Adventure occurs on Fridays around 3am UTC. Consider scheduling your highest-value content during these windows.

4

Travel & Adventure content tends to achieve strong view counts (811.5K average), indicating high discoverability through TikTok's algorithm.

0-1%
0.0%
1-2%
10.7%
2-3%
10.2%
3-4%
7.5%
4-5%
7.4%
5-7%
13.6%
7-10%
16.2%
10%+
34.3%

Engagement Distribution

See how engagement rates are distributed across all Travel & Adventure posts. This helps you understand what "good" engagement looks like and set realistic goals for your campaigns.

Minority
Posts Under 3%
50.5%
Top Performers (7%+)

Top Performing Content

Examples of high-engagement Travel & Adventure posts on TikTok. These posts achieved exceptional engagement rates compared to the industry average.

PACK WITH ME FOR CHICAGO🌃 (PT. 3) 5:30-9:30 PM 🫩
18.06% Engagement
#1

PACK WITH ME FOR CHICAGO🌃 (PT. 3) 5:30-9:30 PM 🫩

377.6K
Views
67.9K
Likes
352
Comments
made it back to Iowa ✈️ felt brave enough to travel wkth 2 under 2 for Christmas 🥲🎄  #momsoftiktok #travelwithme #vlog #travelvlog #vlogmas
14.93% Engagement
#2

made it back to Iowa ✈️ felt brave enough to travel wkth 2 under 2 for Christmas 🥲🎄 #momsoftiktok #travelwithme #vlog #travelvlog #vlogmas

275.0K
Views
41.1K
Likes
26
Comments
11 years?!?!? #nyc #empirestatebuilding #newyork #onedirection #1d
0.36% Engagement
#3

11 years?!?!? #nyc #empirestatebuilding #newyork #onedirection #1d

145.0K
Views
52.9K
Likes
326
Comments
#fyp #fouryou  #tikt
0.35% Engagement
#4

#fyp #fouryou #tikt

51.8K
Views
18.1K
Likes
108
Comments
World Wide Women WWW in the chat 😂😂💀 #fyp #violadaviswalk #annalisekeating #trending #viral
0.34% Engagement
#5

World Wide Women WWW in the chat 😂😂💀 #fyp #violadaviswalk #annalisekeating #trending #viral

354.3K
Views
121.6K
Likes
778
Comments
TikTok video thumbnail
0.34% Engagement
#6

No description available

112.3K
Views
34.4K
Likes
4.1K
Comments

Best Times to Post

Discover when Travel & Adventure content performs best on TikTok. These patterns are based on engagement rates across thousands of posts.

Friday
Best Day for Engagement
3am
Best Hour for Engagement

Engagement by Day

Mon
8.27%
Tue
8.44%
Wed
10.06%
Thu
7.80%
Fri
10.17%
Sat
8.42%
Sun
8.76%

Engagement by Hour (UTC)

12am
3am
6am
9am
12pm
3pm
6pm
9pm

Industry Comparison

See how Travel & Adventure stacks up against other verticals on TikTok. Understanding relative performance helps you set realistic expectations.

#5
Engagement Rank
of 19 industries
+13%
vs Platform Avg
7.79% average

All Industries by Engagement

1
Motivation10.02%
2
Fashion9.80%
3
Entertainment9.45%
4
Lifestyle9.15%
5
Travel8.84%
6
Comedy8.70%
7
TV/Film8.17%
8
Animals8.09%
9
Automotive8.04%
10
Art7.42%
11
Fitness & Health7.39%
12
Sports7.34%
13
Society7.31%
14
Drama7.22%
15
Beauty7.13%
16
Family6.96%
17
Education5.89%
18
Food & Drinks5.60%
19
Technology5.51%

Frequently Asked Questions

Common questions about average TikTok engagement rates, what's a good engagement rate for Travel & Adventure, and how to benchmark your campaigns.

Our Methodology

These benchmarks are based on AI-powered analysis of 688,000 TikTok posts in the Travel & Adventure category. Our proprietary machine learning models analyze video content, captions, and engagement patterns to categorize posts and calculate performance metrics.

688,000
Posts Analyzed
500K+
Total AI-Tagged Posts
1B+
Creators Tracked
Last updated: January 20, 2026

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