TIKTOK BENCHMARKS 2026

Family & Relationships

Family life, parenting, and relationships. Based on analysis of 567,200 TikTok posts.

Key Performance Metrics

Benchmarks for Family & Relationships content on TikTok. Use these metrics to compare your campaign performance against industry standards.

6.86%
Avg Engagement Rate
Likes + Comments / Views
5.00%
Median Engagement
50th percentile
1.1M
Avg Views Per Post
2.00% - 10.00%
Engagement Range
25th - 75th percentile

Key Insights

AI-generated analysis of Family & Relationships performance on TikTok, powered by data from 567,200 posts.

1

Family & Relationships content typically sees 11% lower engagement than the platform average. Quality content stands out even more in this vertical.

2

Engagement rates are relatively consistent across Family & Relationships content, with most posts falling between 2.00% and 10.00%.

3

Peak engagement for Family & Relationships occurs on Thursdays around 8pm UTC. Consider scheduling your highest-value content during these windows.

4

Family & Relationships content tends to achieve strong view counts (1.1M average), indicating high discoverability through TikTok's algorithm.

0-1%
0.0%
1-2%
13.8%
2-3%
11.9%
3-4%
9.7%
4-5%
8.7%
5-7%
14.2%
7-10%
15.6%
10%+
26.2%

Engagement Distribution

See how engagement rates are distributed across all Family & Relationships posts. This helps you understand what "good" engagement looks like and set realistic goals for your campaigns.

Minority
Posts Under 3%
41.8%
Top Performers (7%+)

Top Performing Content

Examples of high-engagement Family & Relationships posts on TikTok. These posts achieved exceptional engagement rates compared to the industry average.

Colts Christmas list is in my linktree in bio due to high demand 🎄🎅🏼 #sitwithmeforaminute #monitizedviews #monitizetiktok #monitization #fyp
0.35% Engagement
#1

Colts Christmas list is in my linktree in bio due to high demand 🎄🎅🏼 #sitwithmeforaminute #monitizedviews #monitizetiktok #monitization #fyp

358.1K
Views
121.1K
Likes
7.6K
Comments
TikTok video thumbnail
0.33% Engagement
#2

No description available

398.4K
Views
131.3K
Likes
578
Comments
We officially have a ONE YEAR OLD 🎉  #firstbirthday #firsttimemom #baby #girl #oneyear
0.33% Engagement
#3

We officially have a ONE YEAR OLD 🎉 #firstbirthday #firsttimemom #baby #girl #oneyear

204.5K
Views
67.3K
Likes
397
Comments
Every step I take now is for my little girl. We need to move, but the cost to leave is more than I can carry alone. I’ve added a link where you can grab a kuffiya — a piece of our culture that also he
0.32% Engagement
#4

Every step I take now is for my little girl. We need to move, but the cost to leave is more than I can carry alone. I’ve added a link where you can grab a kuffiya — a piece of our culture that also he

139.6K
Views
44.4K
Likes
934
Comments
We’re home 🤞🏽🏡💖🤱🏻 Baby registry is in my bio @Dash
0.32% Engagement
#5

We’re home 🤞🏽🏡💖🤱🏻 Baby registry is in my bio @Dash

927.8K
Views
302.3K
Likes
2.5K
Comments
#fypシ
0.32% Engagement
#6

#fypシ

161.0K
Views
52.5K
Likes
204
Comments

Best Times to Post

Discover when Family & Relationships content performs best on TikTok. These patterns are based on engagement rates across thousands of posts.

Thursday
Best Day for Engagement
8pm
Best Hour for Engagement

Engagement by Day

Mon
6.86%
Tue
6.89%
Wed
6.68%
Thu
7.18%
Fri
6.91%
Sat
6.45%
Sun
7.08%

Engagement by Hour (UTC)

12am
3am
6am
9am
12pm
3pm
6pm
9pm

Industry Comparison

See how Family & Relationships stacks up against other verticals on TikTok. Understanding relative performance helps you set realistic expectations.

#15
Engagement Rank
of 19 industries
-11%
vs Platform Avg
7.67% average

All Industries by Engagement

1
Motivation9.87%
2
Fashion9.75%
3
Entertainment9.36%
4
Lifestyle9.05%
5
Travel8.75%
6
Comedy8.64%
7
Animals8.00%
8
TV/Film7.92%
9
Automotive7.87%
10
Fitness & Health7.35%
11
Sports7.24%
12
Art7.23%
13
Society7.20%
14
Beauty7.10%
15
Family6.86%
16
Drama6.83%
17
Education5.84%
18
Food & Drinks5.49%
19
Technology5.44%

Frequently Asked Questions

Common questions about Family & Relationships TikTok benchmarks and how to use them for your campaigns.

Our Methodology

These benchmarks are based on AI-powered analysis of 567,200 TikTok posts in the Family & Relationships category. Our proprietary machine learning models analyze video content, captions, and engagement patterns to categorize posts and calculate performance metrics.

567,200
Posts Analyzed
500K+
Total AI-Tagged Posts
1B+
Creators Tracked
Last updated: January 15, 2026

Get Custom Benchmarks for Your Brand

Access personalized industry insights, competitor analysis, and real-time performance tracking with Kyra's enterprise platform.