TIKTOK BENCHMARKS 2026

Fashion & Outfit

Clothing, outfits, and style content. Based on analysis of 7,013,600 TikTok posts.

Key Performance Metrics

Benchmarks for Fashion & Outfit content on TikTok. Use these metrics to compare your campaign performance against industry standards.

9.75%
Avg Engagement Rate
Likes + Comments / Views
8.00%
Median Engagement
50th percentile
637.0K
Avg Views Per Post
4.00% - 13.00%
Engagement Range
25th - 75th percentile

Key Insights

AI-generated analysis of Fashion & Outfit performance on TikTok, powered by data from 7,013,600 posts.

1

Fashion & Outfit content outperforms the platform average by 27%, making it one of the higher-engaging verticals on TikTok.

2

Engagement rates are relatively consistent across Fashion & Outfit content, with most posts falling between 4.00% and 13.00%.

3

Peak engagement for Fashion & Outfit occurs on Sundays around 3am UTC. Consider scheduling your highest-value content during these windows.

4

Fashion & Outfit content tends to achieve strong view counts (637.0K average), indicating high discoverability through TikTok's algorithm.

0-1%
0.0%
1-2%
5.9%
2-3%
6.0%
3-4%
6.2%
4-5%
6.3%
5-7%
12.9%
7-10%
18.3%
10%+
44.4%

Engagement Distribution

See how engagement rates are distributed across all Fashion & Outfit posts. This helps you understand what "good" engagement looks like and set realistic goals for your campaigns.

Minority
Posts Under 3%
62.7%
Top Performers (7%+)

Top Performing Content

Examples of high-engagement Fashion & Outfit posts on TikTok. These posts achieved exceptional engagement rates compared to the industry average.

step by step 🚶‍♀️ #solotrip #travel #03 #transition  #inspiration
18.61% Engagement
#1

step by step 🚶‍♀️ #solotrip #travel #03 #transition #inspiration

4.1M
Views
754.1K
Likes
604
Comments
Love this for us #fyp #fypシ #fypシ゚viral
13.53% Engagement
#2

Love this for us #fyp #fypシ #fypシ゚viral

140.2K
Views
18.9K
Likes
38
Comments
Y quedan con su uniforme de la escuela 🥹 chiquitas bellas las extraño #chiquis
13.12% Engagement
#3

Y quedan con su uniforme de la escuela 🥹 chiquitas bellas las extraño #chiquis

470.0K
Views
61.6K
Likes
77
Comments
Trust your gut, make the hard jump, find yourself, foster friendships, stop being scared to be “alone.” You’re never really alone!!!!  #inyourtwenties
11.45% Engagement
#4

Trust your gut, make the hard jump, find yourself, foster friendships, stop being scared to be “alone.” You’re never really alone!!!! #inyourtwenties

139.4K
Views
15.9K
Likes
23
Comments
@blue suarez Dressing like my stranger things character 💡 #OOTD #outfitinspo #outfitchallenge
7.45% Engagement
#5

@blue suarez Dressing like my stranger things character 💡 #OOTD #outfitinspo #outfitchallenge

566.5K
Views
41.7K
Likes
511
Comments
COME ON NOW @Litia Garr @resortworldlasvegas #resortworld #westernwear #rodeo #bachelor #cowgirl
5.80% Engagement
#6

COME ON NOW @Litia Garr @resortworldlasvegas #resortworld #westernwear #rodeo #bachelor #cowgirl

1.2M
Views
71.4K
Likes
278
Comments

Best Times to Post

Discover when Fashion & Outfit content performs best on TikTok. These patterns are based on engagement rates across thousands of posts.

Sunday
Best Day for Engagement
3am
Best Hour for Engagement

Engagement by Day

Mon
9.69%
Tue
9.60%
Wed
9.73%
Thu
9.55%
Fri
9.53%
Sat
9.99%
Sun
10.11%

Engagement by Hour (UTC)

12am
3am
6am
9am
12pm
3pm
6pm
9pm

Industry Comparison

See how Fashion & Outfit stacks up against other verticals on TikTok. Understanding relative performance helps you set realistic expectations.

#2
Engagement Rank
of 19 industries
+27%
vs Platform Avg
7.67% average

All Industries by Engagement

1
Motivation9.87%
2
Fashion9.75%
3
Entertainment9.36%
4
Lifestyle9.05%
5
Travel8.75%
6
Comedy8.64%
7
Animals8.00%
8
TV/Film7.92%
9
Automotive7.87%
10
Fitness & Health7.35%
11
Sports7.24%
12
Art7.23%
13
Society7.20%
14
Beauty7.10%
15
Family6.86%
16
Drama6.83%
17
Education5.84%
18
Food & Drinks5.49%
19
Technology5.44%

Frequently Asked Questions

Common questions about Fashion & Outfit TikTok benchmarks and how to use them for your campaigns.

Our Methodology

These benchmarks are based on AI-powered analysis of 7,013,600 TikTok posts in the Fashion & Outfit category. Our proprietary machine learning models analyze video content, captions, and engagement patterns to categorize posts and calculate performance metrics.

7,013,600
Posts Analyzed
500K+
Total AI-Tagged Posts
1B+
Creators Tracked
Last updated: January 15, 2026

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