Beauty & Skincare
Skincare, makeup, and beauty routines. Based on analysis of 2,243,300 TikTok posts.
Key Performance Metrics
Benchmarks for Beauty & Skincare content on TikTok. Use these metrics to compare your campaign performance against industry standards.
Key Insights
AI-generated analysis of Beauty & Skincare performance on TikTok, powered by data from 2,243,300 posts.
Beauty & Skincare engagement rates align closely with the platform average, indicating a mature and competitive content category.
Engagement rates are relatively consistent across Beauty & Skincare content, with most posts falling between 2.00% and 10.00%.
Peak engagement for Beauty & Skincare occurs on Sundays around 8am UTC. Consider scheduling your highest-value content during these windows.
Beauty & Skincare content tends to achieve strong view counts (766.7K average), indicating high discoverability through TikTok's algorithm.
Engagement Distribution
See how engagement rates are distributed across all Beauty & Skincare posts. This helps you understand what "good" engagement looks like and set realistic goals for your campaigns.
Top Performing Content
Examples of high-engagement Beauty & Skincare posts on TikTok. These posts achieved exceptional engagement rates compared to the industry average.
Best Times to Post
Discover when Beauty & Skincare content performs best on TikTok. These patterns are based on engagement rates across thousands of posts.
Engagement by Day
Engagement by Hour (UTC)
Industry Comparison
See how Beauty & Skincare stacks up against other verticals on TikTok. Understanding relative performance helps you set realistic expectations.
All Industries by Engagement
Frequently Asked Questions
Common questions about Beauty & Skincare TikTok benchmarks and how to use them for your campaigns.
Our Methodology
These benchmarks are based on AI-powered analysis of 2,243,300 TikTok posts in the Beauty & Skincare category. Our proprietary machine learning models analyze video content, captions, and engagement patterns to categorize posts and calculate performance metrics.
Related Industries
Explore benchmarks for industries related to Beauty & Skincare. Understanding cross-vertical performance can help inform your content strategy.
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