Beauty & Skincare
Skincare, makeup, and beauty routines. Based on analysis of 2,556,000 TikTok posts.
Average TikTok Engagement Rate
What's a good engagement rate on TikTok for Beauty & Skincare? Use these benchmarks to compare your campaign performance against industry standards.
Key Insights
AI-generated analysis of Beauty & Skincare performance on TikTok, powered by data from 2,556,000 posts.
Beauty & Skincare engagement rates align closely with the platform average, indicating a mature and competitive content category.
Engagement rates are relatively consistent across Beauty & Skincare content, with most posts falling between 2.00% and 10.00%.
Peak engagement for Beauty & Skincare occurs on Sundays around 8am UTC. Consider scheduling your highest-value content during these windows.
Beauty & Skincare content tends to achieve strong view counts (751.7K average), indicating high discoverability through TikTok's algorithm.
Engagement Distribution
See how engagement rates are distributed across all Beauty & Skincare posts. This helps you understand what "good" engagement looks like and set realistic goals for your campaigns.
Top Performing Content
Examples of high-engagement Beauty & Skincare posts on TikTok. These posts achieved exceptional engagement rates compared to the industry average.
How to smell good 101 @YSL Beauty
my post shower routine 🧖♀️
No description available
No description available
No description available
rapunzel catrina ☀️💜 halloween look pt.9 🎃 #31daysofhalloweenmakeup #hiraeth #makeuptutorial #october #smallmua #athenapaintingpalette #purplehair #rapunzel #rapunzelhair #tangeled #disney #disneypr
Best Times to Post
Discover when Beauty & Skincare content performs best on TikTok. These patterns are based on engagement rates across thousands of posts.
Engagement by Day
Engagement by Hour (UTC)
Industry Comparison
See how Beauty & Skincare stacks up against other verticals on TikTok. Understanding relative performance helps you set realistic expectations.
All Industries by Engagement
Frequently Asked Questions
Common questions about average TikTok engagement rates, what's a good engagement rate for Beauty & Skincare, and how to benchmark your campaigns.
Our Methodology
These benchmarks are based on AI-powered analysis of 2,556,000 TikTok posts in the Beauty & Skincare category. Our proprietary machine learning models analyze video content, captions, and engagement patterns to categorize posts and calculate performance metrics.
Related Industries
Explore benchmarks for industries related to Beauty & Skincare. Understanding cross-vertical performance can help inform your content strategy.
Get Custom Benchmarks for Your Brand
Access personalized industry insights, competitor analysis, and real-time performance tracking with Kyra's enterprise platform.