TIKTOK BENCHMARKS 2026

Education & Learning

Educational content, tutorials, and learning. Based on analysis of 1,429,300 TikTok posts.

Key Performance Metrics

Benchmarks for Education & Learning content on TikTok. Use these metrics to compare your campaign performance against industry standards.

5.84%
Avg Engagement Rate
Likes + Comments / Views
4.00%
Median Engagement
50th percentile
965.5K
Avg Views Per Post
2.00% - 8.00%
Engagement Range
25th - 75th percentile

Key Insights

AI-generated analysis of Education & Learning performance on TikTok, powered by data from 1,429,300 posts.

1

Education & Learning content typically sees 24% lower engagement than the platform average. Quality content stands out even more in this vertical.

2

Engagement rates are relatively consistent across Education & Learning content, with most posts falling between 2.00% and 8.00%.

3

Peak engagement for Education & Learning occurs on Tuesdays around 10pm UTC. Consider scheduling your highest-value content during these windows.

4

Education & Learning content tends to achieve strong view counts (965.5K average), indicating high discoverability through TikTok's algorithm.

0-1%
0.0%
1-2%
23.3%
2-3%
13.6%
3-4%
9.9%
4-5%
8.1%
5-7%
12.2%
7-10%
12.1%
10%+
20.8%

Engagement Distribution

See how engagement rates are distributed across all Education & Learning posts. This helps you understand what "good" engagement looks like and set realistic goals for your campaigns.

Minority
Posts Under 3%
32.9%
Top Performers (7%+)

Top Performing Content

Examples of high-engagement Education & Learning posts on TikTok. These posts achieved exceptional engagement rates compared to the industry average.

#quran_alkarim #quran #قران_كريم #tajwid #تجويد
0.47% Engagement
#1

#quran_alkarim #quran #قران_كريم #tajwid #تجويد

3.1M
Views
1.5M
Likes
3.5K
Comments
🗣️🗣️🗣️#theholybible #christiangirl #jesuslovesyousomuch #truth #foryoupage
0.39% Engagement
#2

🗣️🗣️🗣️#theholybible #christiangirl #jesuslovesyousomuch #truth #foryoupage

206.0K
Views
80.7K
Likes
76
Comments
ویدیو مخکی شیر کړی!❤️🙂 #afghanistan🇦🇫 #پشتون_تاجیک_هزاره_ازبک_زنده_باد🇦🇫 #الله_اكبر #respect #islamic_video @𓆩βιΙαΙ🥀🕋☝️𓆪
0.37% Engagement
#3

ویدیو مخکی شیر کړی!❤️🙂 #afghanistan🇦🇫 #پشتون_تاجیک_هزاره_ازبک_زنده_باد🇦🇫 #الله_اكبر #respect #islamic_video @𓆩βιΙαΙ🥀🕋☝️𓆪

72.6K
Views
24.1K
Likes
3.2K
Comments
self sabotage 😔 i’m a professional irish goodbyer  #relatable #shygirl #awkward #neurodivergent #weird
0.37% Engagement
#4

self sabotage 😔 i’m a professional irish goodbyer #relatable #shygirl #awkward #neurodivergent #weird

229.0K
Views
85.2K
Likes
194
Comments
Do you have 5 seconds for type comment "Aamen" #mufti #fyp #Motivation #Allah #islamic_video
0.37% Engagement
#5

Do you have 5 seconds for type comment "Aamen" #mufti #fyp #Motivation #Allah #islamic_video

246.9K
Views
75.1K
Likes
16.5K
Comments
just saw the still I swear…firday gonna hit like a line of coke. #heatedrivalry #atmsabrina #ilya #shane #hollanov
0.36% Engagement
#6

just saw the still I swear…firday gonna hit like a line of coke. #heatedrivalry #atmsabrina #ilya #shane #hollanov

110.0K
Views
40.4K
Likes
126
Comments

Best Times to Post

Discover when Education & Learning content performs best on TikTok. These patterns are based on engagement rates across thousands of posts.

Tuesday
Best Day for Engagement
10pm
Best Hour for Engagement

Engagement by Day

Mon
5.70%
Tue
6.20%
Wed
6.04%
Thu
6.03%
Fri
5.58%
Sat
5.61%
Sun
5.60%

Engagement by Hour (UTC)

12am
3am
6am
9am
12pm
3pm
6pm
9pm

Industry Comparison

See how Education & Learning stacks up against other verticals on TikTok. Understanding relative performance helps you set realistic expectations.

#17
Engagement Rank
of 19 industries
-24%
vs Platform Avg
7.67% average

All Industries by Engagement

1
Motivation9.87%
2
Fashion9.75%
3
Entertainment9.36%
4
Lifestyle9.05%
5
Travel8.75%
6
Comedy8.64%
7
Animals8.00%
8
TV/Film7.92%
9
Automotive7.87%
10
Fitness & Health7.35%
11
Sports7.24%
12
Art7.23%
13
Society7.20%
14
Beauty7.10%
15
Family6.86%
16
Drama6.83%
17
Education5.84%
18
Food & Drinks5.49%
19
Technology5.44%

Frequently Asked Questions

Common questions about Education & Learning TikTok benchmarks and how to use them for your campaigns.

Our Methodology

These benchmarks are based on AI-powered analysis of 1,429,300 TikTok posts in the Education & Learning category. Our proprietary machine learning models analyze video content, captions, and engagement patterns to categorize posts and calculate performance metrics.

1,429,300
Posts Analyzed
500K+
Total AI-Tagged Posts
1B+
Creators Tracked
Last updated: January 15, 2026

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