
Founding team member at Kyra. Board Director at the Fragrance Foundation; previously at Universal Music, Sony Music and adidas.

Fragrance Is Beauty’s Last Great Drama

Your Skin Barrier Is the New Status Symbol

The Most Powerful Beauty Trend Right Now Is… Consistency

Beauty Is Entering Its Audit Era

The GRWM Economy Has a Trust Problem

Gen Z Didn’t Kill Beauty Hype, They Just Started Asking for Receipts

The Body Is No Longer a Project. It’s Infrastructure.

Gen Z Beauty Trends 2025: What Brands Need to Know From Kyra’s State of Beauty Report