How to calculate TikTok engagement rate
TikTok shows four kinds of engagement on every post: likes, comments, shares and saves. Add them up, then divide by the post's views.
Some calculators leave out shares and saves, or use only likes and comments. That gives a lower number, so check which formula a benchmark uses before you compare with it.
A worked example
<!-- example -->A post has 20,000 views, 1,500 likes, 60 comments, 40 shares and 100 saves. The creator has 25,000 followers.
<!-- /example -->One post or several
One post compares a single post with every post by creators in the same tier and category. Several posts takes the median rate across 5 to 12 of a creator's posts and compares it with other creators' medians. Use several posts when you're judging a creator rather than a post: one post can be lucky.
What is a good engagement rate on TikTok?
The median UK or US micro TikTok creator (10,000 to 99,999 followers) had an engagement rate by views of 8.2% from July to September 2026, across 265,362 creators with at least 5 posts.
The top quarter of micro creators had a median above 11.9%, and the top tenth above 16.4%, July to September 2026.
The median post by a UK or US micro creator had an engagement rate by views of 8.1%, across 4,464,724 posts, July to September 2026.
| Tier (current followers) | Median creator, by views | Middle half of creators | Median creator, by followers | Median post, by views | Creators (5+ posts) | Posts |
|---|---|---|---|---|---|---|
| Nano (1,000 to 9,999) | 8.7% | 6.2% to 12.0% | 1.5% | 8.7% | 22,375 | 270,618 |
| Micro (10,000 to 99,999) | 8.2% | 5.3% to 11.9% | 0.64% | 8.1% | 265,362 | 4,464,724 |
| Mid (100,000 to 499,999) | 7.7% | 5.0% to 11.1% | 0.15% | 7.7% | 119,889 | 2,648,863 |
| Macro (500,000 to 999,999) | 7.8% | 5.0% to 11.6% | 0.17% | 8.0% | 16,742 | 401,045 |
| Mega (1,000,000+) | 8.4% | 5.5% to 12.0% | 0.18% | 8.5% | 14,766 | 370,863 |
Each creator's median rate across their posts, creators with at least 5 posts. By views = (likes + comments + shares + saves) ÷ views.
| Category | Nano | Micro | Mid | Macro | Mega |
|---|---|---|---|---|---|
| All categories | 8.7% | 8.2% | 7.7% | 7.8% | 8.4% |
| Lifestyle | 8.3% | 8.2% | 7.8% | 7.9% | 8.6% |
| Entertainment | 9.9% | 8.6% | 8.1% | 8.6% | 8.8% |
| Fashion | 9.4% | 9.6% | 9.1% | 9.0% | 9.1% |
| Sports | 7.7% | 7.2% | 6.7% | 7.0% | 8.1% |
| Society | 7.7% | 6.9% | 8.2% | 9.1% | 8.9% |
| Food & Drinks | 6.3% | 6.1% | 6.2% | 6.6% | 7.7% |
| Comedy | 8.7% | 8.4% | 8.1% | 8.5% | 9.5% |
| Beauty | 9.1% | 8.2% | 7.7% | 7.3% | 8.0% |
| Education | 7.2% | 6.2% | 6.2% | 6.6% | 7.0% |
| Animals | 8.6% | 9.1% | 8.7% | 8.5% | 10.2% |
| Fitness & Health | 8.0% | 7.8% | 7.0% | 6.7% | 6.8% |
| Automotive | 9.3% | 8.7% | 6.9% | 6.4% | 7.0% |
| Technology | too few | 4.9% | 4.2% | 4.6% | 4.5% |
| Art | 10.5% | 9.9% | 8.2% | 7.2% | 7.7% |
| TV/Film | 14.7% | 8.8% | 5.7% | too few | too few |
| Travel | 7.8% | 7.4% | 7.1% | 7.3% | 7.1% |
| Family | 7.0% | 6.8% | 6.8% | 7.1% | 7.9% |
| Motivation | 9.6% | 10.3% | 10.0% | 11.2% | 11.1% |
| Drama | too few | 4.7% | 4.4% | too few | too few |
"Too few": under 200 creators with 5+ posts or under 2,000 posts, so the calculator compares with the whole tier instead.
Good depends on the category
Creators of the same size get very different rates depending on what they post. Among UK and US micro creators, the median ranged from 4.7% for scripted drama to 10.3% for motivation, July to September 2026.
The median micro beauty creator had 8.2%, the median micro technology creator 4.9% and the median micro fashion creator 9.6%, July to September 2026.
So a technology creator at the median for their category would look weak against a fashion benchmark. Pick the creator's category in the calculator to compare like with like.
Why engagement rate by followers falls as accounts grow
By views, the median creator's rate sits between 7.7% and 8.7% in every tier. By followers it falls from 1.5% for nano creators to 0.15% for mid-size creators (100,000 to 499,999 followers), July to September 2026.
TikTok shows posts to people based on what they watch, so a big account's followers mostly don't see a given post, and its views don't grow in step with its follower count. That's why rate by views is the fairer way to compare creators of different sizes.
FAQ
Does TikTok engagement rate include shares and saves?
Ours does, because TikTok shows both on every post. Any TikTok rate you compare with should say which interactions it counts.
What is a good engagement rate on TikTok for a small account?
For UK and US nano creators (1,000 to 9,999 followers), the median creator had 8.7% by views, July to September 2026. Accounts under 1,000 followers aren't in the benchmarks, so the calculator gives their rate without a ranking.
Why does a post need to be 7 days old?
Engagement rate by views tends to fall over a post's first week, because views keep coming in after the first burst of likes. A post from yesterday looks better than it will in a week, so the benchmarks only use posts captured at least 7 days after posting, and the calculator only ranks posts that old.
Why aren't paid posts ranked?
Posts flagged as advertising and TikTok Shop posts are left out of the benchmarks. They tend to get lower engagement, so ranking them against unpaid posts wouldn't be fair.
Can a TikTok engagement rate be over 100%?
By followers, yes: a post that goes far beyond a creator's own audience can get more engagements than they have followers. By views, no. More engagements than views is a counting error.
Can I check a creator by their handle?
Yes. Paste their @handle and the calculator fetches their recent public posts, skips pinned posts and any under 7 days old, paid, #ad or TikTok Shop, and compares the median of the rest with other creators' medians. Private accounts can't be fetched. Kyra One shows every creator's real engagement if you're vetting creators for a campaign.
Method
The benchmarks cover 8,156,113 TikTok posts by 642,741 UK and US creators with at least 1,000 followers, uploaded July to September 2026. Kyra is a creator marketing company, and these are posts Kyra tracks, not every post on TikTok. Updated 21 October 2026; we refresh it every quarter.
For TikTok benchmarks over a full year by category, see the category benchmarks.