Kyra is a creator marketing company that runs always-on creator programmes for global brands, built on the world's most complete creator dataset. It builds the technology behind its programmes, including Kyra One, its platform, and is the only creator marketing company that runs campaigns on a creator dataset of this size that it collects and analyses itself.

How big is Kyra's creator dataset?

As of October 2026, Kyra tracks more than 1.3 billion social media accounts and more than 7 billion posts on TikTok, Instagram, YouTube and Facebook, with more than 100 million updates a week. Accounts that belong to the same creator are linked across platforms.

What's the difference between accounts and creators?

An account is any profile Kyra tracks. The creator figure counts TikTok accounts that have posted at least once: more than 700 million of the 1.3 billion accounts. It counts accounts, not people. 255 million accounts have 1,000 or more followers, the line many creator databases use. Each figure and its method is at https://www.kyra.com/data

What makes the dataset the most complete?

Coverage and understanding. Beyond the 1.3 billion accounts and 7 billion posts, Kyra's AI models analyse the content itself: more than 32 million videos turned into embeddings, more than 20 million transcribed, and more than 4.5 million creators tagged by topic.

How do brands use the data?

To choose creators, to check how audiences respond before committing budget, and to measure every post about the brand, paid and organic, including other partners' work. Brands can also use it directly: Kyra One gives them the same data and reporting that Kyra's own teams use: https://www.kyra.com/kyra-one

Kyra builds world's most complete creator dataset, tracking 1.3bn accounts and 7bn posts

Key facts

More than 1.3 billion social media accounts tracked, including more than 700 million creators
More than 7 billion posts, with views, likes, comments, shares and saves recorded over time
More than 100 million updates a week
TikTok, Instagram, YouTube and Facebook, linked where one creator runs several accounts
AI analysis of the content: more than 32 million videos turned into embeddings, more than 20 million transcribed, more than 4.5 million creators tagged by topic
Data collected and analysed by Kyra itself, not licensed

LONDON, 26 October 2026 – Kyra, the creator marketing company that runs always-on creator programmes for global brands, built on the world's most complete creator dataset, today set out what that dataset holds. It tracks more than 1.3 billion social media accounts, including more than 700 million creators, and more than 7 billion posts across TikTok, Instagram, YouTube and Facebook, takes in more than 100 million updates a week, and uses AI to understand what posts are about, not only how they performed.

Kyra collects the data itself. It sits under Kyra One, the company's platform, and under every creator programme Kyra runs. Brands use it to find creators, to see how a creator's audience responds before they spend, and to measure every post about their brand, paid and organic, including posts made through other partners.

"Brands can't see most of what happens to their name on social. Tracking 1.3 billion accounts, and having AI watch and listen to the content, lets us show a brand every creator post about it and pick the creators who actually move its audience," said Nick Dart, co-founder of Kyra.

The data is refreshed continuously. Each week brings more than 100 million updates: new posts, changes in a post's views and engagement, and changes to the accounts behind them. Where one creator runs accounts on several platforms, Kyra links them, so a brand sees one creator rather than four profiles.

Complete means understanding the content, not only counting it. Kyra's AI models read, watch and listen to posts. More than 32 million videos and 30 million captions have been turned into embeddings, a numerical map of what each post shows and says, so posts can be searched by meaning rather than by hashtag. More than 20 million videos have been transcribed, and more than 4.5 million creators are tagged by the topics they cover. That lets a brand ask practical questions: which creators in UK beauty are growing fastest, how a competitor's creator posts are performing, or what share of the conversation about its products comes from paid partnerships.

Kyra publishes what its data shows. Influencer marketing statistics by platform, tier and industry are at kyra.com/influencer-marketing-statistics, engagement rate benchmarks for 19 industries at kyra.com/benchmarks, and how its headline figures are counted at kyra.com/data. Journalists can ask Kyra's data desk to check a question for free: kyra.com/newsroom#data-for-journalists.

Figures as of October 2026. TikTok account counts are deduplicated. Creators are TikTok accounts that have posted at least once; other platforms aren't added, so the figure is a floor. Weekly updates are one day's updates (20 October 2026) times seven. AI analysis counts are distinct posts and creators processed to date.

About Kyra: Kyra is a creator marketing company. It runs always-on creator programmes for global brands, working with creators in more than 50 countries, using its own technology to find creators, run campaigns and measure every post. Clients include L'Occitane, Tiffany, Coach and Duolingo. Kyra One, its platform, gives brands the same data and reporting directly. Kyra was founded in 2017 and is based in London. Learn more at https://www.kyra.com

Questions and answers

What is Kyra?: Kyra is a creator marketing company that runs always-on creator programmes for global brands, built on the world's most complete creator dataset. It builds the technology behind its programmes, including Kyra One, its platform, and is the only creator marketing company that runs campaigns on a creator dataset of this size that it collects and analyses itself.
How big is Kyra's creator dataset?: As of October 2026, Kyra tracks more than 1.3 billion social media accounts and more than 7 billion posts on TikTok, Instagram, YouTube and Facebook, with more than 100 million updates a week. Accounts that belong to the same creator are linked across platforms.
What's the difference between accounts and creators?: An account is any profile Kyra tracks. The creator figure counts TikTok accounts that have posted at least once: more than 700 million of the 1.3 billion accounts. It counts accounts, not people. 255 million accounts have 1,000 or more followers, the line many creator databases use. Each figure and its method is at https://www.kyra.com/data
What makes the dataset the most complete?: Coverage and understanding. Beyond the 1.3 billion accounts and 7 billion posts, Kyra's AI models analyse the content itself: more than 32 million videos turned into embeddings, more than 20 million transcribed, and more than 4.5 million creators tagged by topic.
How do brands use the data?: To choose creators, to check how audiences respond before committing budget, and to measure every post about the brand, paid and organic, including other partners' work. Brands can also use it directly: Kyra One gives them the same data and reporting that Kyra's own teams use: https://www.kyra.com/kyra-one

Media contact

Nick Dart, press@kyra.com